Case Study

Marketing Campaign Performance Optimizer

Marketing / MarTech4 min

Boosting ROI through ML-powered audience targeting and content personalization.

Project Overview

Broad targeting strategies wasted budget and underperformed. We delivered engagement prediction models, a unified customer data platform, real-time personalization, and an optimization dashboard,lifting conversions and reducing wasted spend.

Key Challenges

Low Conversion Rates

Fragmented Customer Data

Manual Segmentation

Limited Predictive Capabilities

Scaling Personalization

Our Solution

  • Engagement Prediction Models
  • Unified Customer Data Platform
  • Real-Time Content Personalization
  • Optimization Dashboard

Key Technologies

LightGBMScikit-learnSnowflakeAWS PersonalizePower BIAWS Cloud

Impact

28%

Increase in conversion rates

35%

Higher engagement in targeted segments

25%

Reduction in wasted ad spend

Client Testimonial

“Our targeting is now laser-focused. We’re spending smarter and seeing better results in less time.”

— VP of Marketing Strategy, MarTech Platform